Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy Specialization

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 7 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 7 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Growth Strategies
Category: Customer Acquisition Management
Category: Digital Marketing
Category: Marketing Planning
Category: Marketing Strategies
Category: Marketing
Category: Advertising
Category: Email Marketing
Category: Digital Advertising
Category: Business Marketing
Category: Marketing Effectiveness
Category: Target Market
Category: Content Marketing

What you'll learn

Skills you'll gain

Category: Marketing Strategy and Techniques
Category: Customer Analysis
Category: Marketing Psychology
Category: Marketing
Category: Market Analysis
Category: Target Market
Category: Consumer Behaviour

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Lead Generation
Category: Target Audience
Category: Web Analytics and SEO
Category: Social Media
Category: Community Development
Category: Blogs
Category: Content Marketing
Category: Product Promotion
Category: Drive Engagement
Category: Advertising

What you'll learn

Skills you'll gain

Category: Advertising
Category: Instagram
Category: Marketing Automation
Category: Drive Engagement
Category: Social Media Marketing
Category: Content Creation
Category: Social Media Strategy
Category: Social Media
Category: Target Audience
Category: Paid media

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Social Media Campaigns
Category: Social Media Marketing
Category: Target Audience
Category: Customer Engagement
Category: TikTok
Category: Digital Advertising
Category: Growth Strategies
Category: Case Studies
Category: Content Creation
Category: Video Production
Category: Drive Engagement
Category: Social Media

What you'll learn

Skills you'll gain

Category: Copywriting
Category: Content Creation
Category: Social Media Marketing
Category: Social Media Strategy
Category: Advertising
Category: Digital Advertising
Category: AI Personalization
Category: Drive Engagement
Category: Professional Networking
Category: Social Media

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Drive Engagement
Category: User Feedback
Category: Branding
Category: Social Media
Category: Product Marketing
Category: Social Media Strategy
Category: Social Media Content
Category: Product Promotion
Category: Content Creation
Category: Promotional Strategies
Category: Marketing
Category: Brand Awareness

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Drive Engagement
Category: Facebook
Category: Advertising
Category: Digital Advertising
Category: Customer Engagement
Category: Social Media Campaigns
Category: Content Creation
Category: Social Media Strategy
Category: Instagram
Category: Target Audience
Category: Copywriting

What you'll learn

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Surveys
Category: Market Analysis
Category: Consumer Behaviour
Category: User Research
Category: Google Analytics
Category: Market Research
Category: Target Audience
Category: Key Performance Indicators (KPIs)
Category: Business Research
Category: Active Listening
Category: Marketing
Category: Marketing Psychology
Category: Focus Group

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Marketing Strategies
Category: Marketing Effectiveness
Category: Performance marketing
Category: Video Production
Category: Web Analytics and SEO
Category: Digital Advertising
Category: Live Streaming
Category: Social Media Marketing
Category: Strategic Marketing
Category: Content Strategy
Category: Keyword Research
Category: Growth Strategies
Category: Content Creation
Category: Branding
YouTube Ads & Video Marketing

YouTube Ads & Video Marketing

Course 11 4 hours

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Advertising Campaigns
Category: Drive Engagement
Category: Advertising
Category: Marketing Strategies
Category: Copywriting
Category: Sales Presentation
Category: Video Production
Category: Digital Advertising

What you'll learn

Skills you'll gain

Category: Web Analytics and SEO
Category: Lead Generation
Category: Podcasting
Category: Brand Awareness
Category: Media Relations
Category: Promotional Strategies
Category: Public Relations
Category: Search Engine Optimization
Category: Sales Prospecting

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Content Creation
Category: Promotional Strategies
Category: Social Media Marketing
Category: Social Media
Category: Copywriting
Category: Drive Engagement
Category: Customer Engagement
Category: Social Media Content
Category: Content Marketing

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Brand Awareness
Category: Blogs
Category: Web Analytics and SEO
Category: Content Strategy
Category: Digital Marketing
Category: Keyword Research

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Case Studies
Category: Google Analytics
Category: Market Research
Category: Search Engine Marketing
Category: Marketing
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Competitive Analysis
Category: Content Strategy
On-Page SEO

On-Page SEO

Course 16 4 hours

What you'll learn

Skills you'll gain

Category: Generative AI
Category: Sales Strategy
Category: Keyword Research
Category: Content Strategy
Category: Blogs
Category: Web Analytics and SEO
Category: E-Commerce
Category: Content Creation
Category: Web Content
Category: Copywriting
Category: Search Engine Optimization

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
115 Courses 14,249 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions